Weekend Box Office (September 26 - 28, 1997)
THIS WEEKEND
Business was booming once again at theaters nationwide, as The
Peacemaker led the box office to another
September record. The Clooney/Kidman action picture exploded on the scene
and raced to number one with a $12.3M take. DreamWorks SKG, its studio,
must be delighted with the solid performance and top spot debut since Peacemaker
is the long-awaited first film from the startup studio. After disappointments
in their television, music, and interactive divisions, DreamWorks finally
scored a hit from its motion picture unit. For Clooney, this weekend's
total exceeds the opening weekend performances of his previous films From
Dusk Till Dawn ($10.2M) and One
Fine Day ($6.2M). The marketing for this
film started early and intensified in the final two weeks as the two stars
did what high-priced talent should be doing - lots of press to support
their films.
Despite other heavy-hitters in the marketplace, The Peacemaker came away with a strong bow and looks like it will sustain strong business thoughout October and is likely to reach a final tally of $50-60M. The $12.3M gross was quite close to my $12M projection. Speaking on Monday with Jim Tharp, head of distribution for DreamWorks, the opening gross for The Peacemaker exceeded the studio's expectations. Given the number of high-grossing films in the market, he said that it opened very well, that theaters were very happy with its performance, and that it played strongly with both males and females over 25. Tharp also believes that it should hold well over the next weekend and has a good chance of retaining the number one spot against newcomers Kiss the Girls and U-Turn.
Rounding out the top five was The Game, in its third frame, with a $5M tally - down a hefty 45%. Elsewhere, L.A. Confidential and The Full Monty added screens and showed great legs with declines of just 15% and 9% respectively. Strong reviews and word-of-mouth will continue to carry these films to higher altitudes in the coming weeks. Wishmaster and A Thousand Acres both plummeted in their second weekends registering dropoffs of 48% and 46% respectively. My predicted dropoffs were 20% for L.A. Confidential, 50% for Wishmaster, and 45% for A Thousand Acres. For a wrapup of the summer, be sure to check The Top 30 Films of the Summer 1997 Box Office Season. Overall, the top ten films set a new September record by grossing $60.7M which was up 47% from last year and up 40% from 1995. Below are final studio figures for the weekend. Click on the title to jump to its official home page:
This column is updated three times each week : Thursday (upcoming weekend's summary), Sunday (post-weekend analysis with estimates), and Monday night (actuals). Source : Variety, EDI. Send comments to Gitesh Pandya at gpandya@boxofficeguru.com |