Weekend Box Office (September 14 - 16, 2018)
THIS WEEKEND Fox's new sci-fi action film The Predator opened at number one with an estimated $24M coming in line with expectations. The latest chapter from the three-decade-old franchise debuted a bit behind the $24.8M of 2010's Predators. Playing ultrawide in 4,037 theaters, the R-rated pic averaged $5,945 per site. Studio data from Fox showed that the audience was 62% male, 66% over 25 and 55% non-white. Ticket buyers were not too thrilled, however, as the CinemaScore grade was a disappointing C+.
After a franchise-record opening weekend, The Nun came crashing down in the second weekend plunging 66% to an estimated $18.2M giving Warner Bros. $85.1M to date. Upfront excitement led to a huge turnout last week, but mixed word of mouth has impacted the sophomore session. A domestic final in the neighborhood of $115M may result.
Opening to solid results in third place was the acclaimed mystery A Simple Favor which bowed to an estimated $16.1M from 3,102 locations for a $5,174 average. Reviews for the R-rated Lionsgate release were strong and the marketing connected with the target audience of adult women. The B+ grade from CinemaScore bodes well for the fall run ahead.
Sony unveiled its 1980s Detroit-set drama White Boy Rick and was met with an estimated $8.8M in sales from moviegoers for a fourth place debut. Earning generally good reviews, the R-rated film averaged $3,514 from 2,504 theaters.
Dropping 34% in its fifth weekend and still making solid cash was Crazy Rich Asians with an estimated $8.7M. The runaway Warner Bros. hit stands at $149.6M now with more to come. Jennifer Garner's revenge thriller Peppermint fell 55% in its second weekend to an estimated $6.1M for $24.2M to date for STX.
The shark thriller The Meg followed with an estimated $3.8M, down 38%, with $137.1M overall from North America. The twisty thriller Searching did well easing just 30% to an estimated $3.2M putting Sony at $19.6M. The faith-based film Unbroken: Path to Redemption debuted to an estimated $2.4M from 1,620 locations for a soft $1,451 average for Pure Flix.
Mission: Impossible - Fallout remained a major choice for many action fans grossing an estimated $2.3M in its eighth weekend in the top ten, down 40%. Paramount has now banked $216.1M beating the $215.4M of 2000's MI2 to become the top grossing Mission movie ever. Of course, Fallout has sold less tickets, but the 22-year-old franchse is still going strong with audiences. Global is a big $760.9M.
The top ten films grossed an estimated $93.5M which was down 8% from last year when It stayed at number one with $60.1M; but up 32% from 2016 when Sully remained in the top spot with $21.7M.
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This column is updated three times each week: Thursday (upcoming weekend's summary), Sunday (post-weekend analysis with estimates), and Monday night (actuals). Opinions expressed in this column are those solely of the author.
Last Updated: September 16, 2018 at 12:40PM ET
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