Weekend Box Office (November 30 - December 2, 2007)
by Sujit Chawla
THIS WEEKEND The post-Thanksgiving doldrums hit the moviegoing audience as, much like 2006, the top three films remained the same from last weekend. Enchanted held on to first place, while the new thriller Awake opened dismally in fifth.
Disney scored back-to-back number one weekends with the animated/live-action hybrid Enchanted which dropped by 52% from last weekend's opening and took in $16.4M, according to final studio figures. Last year's post-Thanksgiving champ, Happy Feet dropped 53% in its third weekend, while Enchanted was in its second weekend. Its total now stands at $70M. Look for Princess Giselle and company to play strong through the holidays, eventually ending up in the $140-150M range.
Second and third places flip flopped from last week as the CGI-fest Beowulf wrangled $8.2M this weekend. Its total now stands at $68.9M. In third place was the surprising This Christmas which dropped 56% to $7.9M bringing its cume to $36.4M. Look for a final gross in the area of $60M, making the Sony release highly profitable.
Waking up sleeping moviegoers in fifth place was the thriller Awake starring Hayden Christensen and Jessica Alba. The MGM/Weinstein release scared up $5.9M this weekend, for a per screen average of just $2,926. With poor reviews, expect a quick trip through the theatrical window and a DVD release early next year.
Landing in fourth place was the videogame-turned-film Hitman which shot up $6M this weekend bringing its cume after two weekends to $30.4M. Look for a final gross in the $45-50M range. Sixth and seventh places were identical to last weekend as Warner Bros. stablemates Fred Claus and August Rush each dropped less than 50% from last weekend. Santa's annoying brother took in $5.5M bringing its cume to $59.8M, while the musical drama brought in $5M bringing its total to $20.2M.
MGM's horror flick The Mist fell 49% to $4.6M pushing the 12-day total to $19.6M. Ninth place was snatched up by a busy bee as Jerry Seinfeld's animated alter ego Bee Movie buzzed audiences with another $4.4M this weekend. Its 62% drop from last weekend was the biggest in the top 10 and its cume now stands at $117.6M. Oscar hopeful No Country For Old Men zoomed up to tenth place this weekend with the lowest drop in the top 10. The Coen Brothers crime thriller took in $4.4M bringing its total to a solid $22.9M while still playing in less than 1,000 theaters. Watch the grosses grow as we start heading into awards season.
Debuting outside the top 10 were a couple of more award hopefuls in The Savages and The Diving Bell and the Butterfly. The Savages, starring Philip Seymour Hoffman and Laura Linney, took in $151,859 from only 4 theaters for a per screen average of $37,964. The Diving Bell and the Butterfly which tells the story of a man whose only method of communication is blinking his left eyelid, took in $75,721 from 3 theaters for a per screen average of $25,240.
The top 10 grossed $68.3M this weekend, which was down 11% from 2006 when Happy Feet remained at number one with $17.5M, and down 7% from 2005 when Harry Potter and the Goblet of Fire also remained on top, with $19.8M.
Compared to projections, Gitesh was right on target with his $6M prediction for Awake.
For a review of Nina's Heavenly Delights and NEW DVD reviews of Pirates of the Caribbean: At World's End, The Namesake, and Hot Rod, visit The Chief Report.
Be sure to check back on Thursday for a complete summary, including projections, for next weekend when The Golden Compass attacks theaters.
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|#||Title||Nov 30 - Dec 2||Nov 23 - 25||% Chg.||Theaters||Weeks||AVG||Cumulative||Distributor|
|1||Enchanted||$ 16,403,316||$ 34,440,317||-52.4||3,730||2||$ 4,398||$ 70,000,316||Buena Vista|
|6||Fred Claus||5,501,437||10,575,400||-48.0||3,420||4||1,609||59,784,054||Warner Bros.|
|7||August Rush||5,021,435||9,421,369||-46.7||2,310||2||2,174||20,225,907||Warner Bros.|
|10||No Country For Old Men||4,385,290||7,776,773||-43.6||995||4||4,407||22,914,851||Miramax|
|12||Mr. Magorium's Wonder Emporium||3,261,068||7,936,035||-58.9||2,860||3||1,140||26,332,620||Fox|
|13||Dan in Real Life||1,667,110||3,016,800||-44.7||1,505||6||1,108||44,384,436||Buena Vista|
|14||Before the Devil Knows You're Dead||767,087||930,080||-17.5||302||6||2,540||4,453,971||ThinkFilm|
|15||I'm Not There||495,397||730,819||-32.2||138||2||3,590||1,702,145||Weinstein Co.|
|16||Into the Wild||450,918||708,069||-36.3||362||11||1,246||15,654,395||Par. Vantage|
|18||Lions For Lambs||401,039||1,163,124||-65.5||82||4||4,891||14,510,141||MGM|
|19||Love in the Time of Cholera||394,585||966,983||-59.2||370||3||1,066||4,191,688||New Line|
|20||Gone Baby Gone||387,282||424,016||-8.7||404||7||959||19,598,858||Miramax|
|Top 5||$ 44,431,748||$ 93,931,437||-52.7|
|Top 20 vs. 2006||80,852,141||89,685,225||-9.8|
This column is updated three times each week: Thursday (upcoming weekend's summary), Sunday (post-weekend analysis with estimates), and Monday night (actuals). Opinions expressed in this column are those solely of the author.
Last Updated: December 3, 2007 at 6:30PM ET
Watch Gitesh Pandya's weekly box office preview on CNN International airing live each Friday at 9:50am ET.