Weekend Box Office (November 3 - 5, 2017)
THIS WEEKEND 16 consecutive number one hits clearly were not enough for Marvel Studios which extended its streak to 17 with the gargantuan launch of the super hero sequel Thor: Ragnarok which banked $122.7M in its North American launch, according to final studio figures. It was the fourth biggest debut of 2017 and the sixth best all-time for the month of November.
The third Thor averaged a spectacular $30,085 from 4,080 theaters. The opening weekend also ranks seventh among the 17 films in the Marvel Cinematic Universe beating out the $117M of this past summer's Spider-Man Homecoming. The MCU has delivered eight $100M+ debuts making it the key movie brand of the past decade.
Marvel and owner Disney know that fans want something new brought to the table with sequels. As with the third Captain America movie Civil War, Ragnarok added a major member of the Avengers team with Hulk. Both he and Thor have not anchored any films since Avengers: Age of Ultron two and a half years ago so there was built up demand to see those popular heroes again. Major credit goes to director Taika Waititi for infusing humor and a lighter tone into this Thor installment following a darker and more serious line of stories. The terrific ensemble cast includes Tom Hiddleston, Cate Blanchett, Anthony Hopkins, Idris Elba, and Jeff Goldblum.
The fireworks started with an opening day Friday of $46.5M which included $14.5M from Thursday night pre-shows. Saturday dipped by only 5% to $44.2M (second best all-time in November) which was remarkable for a sequel. Sunday dipped just 27% to $32.1M. Another comic book tentpole opens in two weeks - Justice League from rival DC. But the God of Thunder should easily cross $200M well before the debut of that pic and it may even surpass $250M during JL's opening weekend. That gives the new Thor a clear shot at becoming the sixth hit of 2017 to break $300M domestic.
Studio data showed that the crowd was 56% male and 63% over 25. Marketing materials boasted the fact that Ragnarok had the best reviews for Marvel movies and critics certainly gave their full support which helped convince those on the fence to make a trip for the sheer entertainment value. Fans were not disappointed as the CinemaScore grade was a glowing A. This was the ninth consecutive A for the MCU and 13th straight grade in the A range.
Keeping the filmmaking quality high has been of paramount importance to Marvel and it has seen the payoff at the box office. In fact with Thor: Ragnarok, the 17-film MCU series has now shattered the $5 billion mark in domestic box office and the $13 billion mark worldwide. With Black Panther in February and Avengers: Infinity War in May, those numbers will continue to climb rapidly.
The global gross for Thor: Ragnarok smashed the $400M barrier this weekend thanks to openings in most of the rest of the world. The weekend saw a massive $151.4M from 55 international markets led by the $55.6M debut in China. The overseas cume is now $306M including all markets that launched a week earlier. Global is now $429M and this latest Marvel hit could be on a trajectory to end up in the $850-900M range if it holds up well.
There was a gigantic $106M gap between the gold and silver medalists this weekend. The raunchy sequel A Bad Moms Christmas was released as counter-programming to the super hero threequel and came away with respectable, though not amazing results in second place. The R-rated laugher debuted to $16.8M over the weekend and $21.3M since its Wednesday launch. The five-day gross even finished below the $23.8M opening of last year's Bad Moms which was over three days.
Christmas reunited original moms Mila Kunis, Kristen Bell, and Kathryn Hahn but also added in extra cast members Cheryl Hines, Christine Baranski, and Susan Sarandon playing a new generation of mothers. STX averaged a decent $4,636 over three days from 3,615 theaters. The budget was $28M.
The road ahead will be tough, though. Reviews were bad and the B grade from CinemaScore indicates only lukewarm buzz from paying audiences. Plus another star-driven Christmas-themed comedy sequel crashes into theaters on Friday with Daddy's Home 2 starring Will Ferrell and Mark Wahlberg which will target some of the same crowd with broader appeal.
Lionsgate followed with a pair of former number ones. The horror pic Jigsaw dropped 61% in its second weekend to $6.6M - understandable for a franchise fright flick after Halloween passes. The holiday themed comedy Boo 2! took in $4.5M, down 55%. Totals stand at $28.7M and $42.8M, respectively.
The weather disaster flop Geostorm grossed $3.2M, off 46%, for a new cume of only $28.9M. Happy Death Day followed falling 47% to $2.7M giving Universal $52.9M to date for the micro-budget horror hit. The studio has seen no luck for its soldier story Thank You For Your Service which collected $2.2M, down 42% in its sophomore round, for a cume of just $7.3M.
Blade Runner 2049 dropped 44% to $2.3M and Warner Bros. has banked $85.5M to date. Sony's Only The Brave declined by 45% to $1.9M and has grossed just $15.3M so far. The faith-based film Let There Be Light expanded in its second weekend nearly doubling its run and grossed $1.7M, off a scant 2%, for a cume of $4.1M.
Opening to sizzling results in platform play was Greta Gerwig's writing/directing debut Lady Bird which grossed $364,437 from only four theaters in New York and Los Angeles for a sensational $91,109 average. The A24 release has earned strong reviews across the board and has also generated awards buzz for actress Saoirse Ronan. Lady Bird will expand next weekend and will be go nationwide over the Thanksgiving holiday frame.
The top ten films grossed $164.6M which was down 9% from last year when Doctor Strange opened at number one with $85.1M; but up 11% from 2015 when SPECTRE debuted in the top spot with $70.4M.
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Watch the trailer for Pacific Rim Uprising.
Compared to projections, Thor: Ragnarok came very close to my $118M forecast while A Bad Moms Christmas also debuted very close to my $16M prediction.
Be sure to check back on Thursday for a complete summary, including projections, for next weekend when Daddy's Home 2 and Murder on the Orient Express both open.
|#||Title||Nov 3 - 5||Oct 27 - 29||% Chg.||Theaters||Weeks||AVG||Cumulative||Distributor|
|1||Thor: Ragnarok||$ 122,744,989||4,080||1||$ 30,085||$ 122,744,989||Disney|
|2||A Bad Moms Christmas||16,759,161||3,615||1||4,636||21,285,267||STX|
|4||Boo 2! A Madea Halloween||4,541,190||10,052,608||-54.8||2,202||3||2,062||42,849,613||Lionsgate|
|6||Happy Death Day||2,699,715||5,078,685||-46.8||2,184||4||1,236||52,853,220||Universal|
|7||Blade Runner 2049||2,321,372||4,117,395||-43.6||1,464||5||1,586||85,542,502||Warner Bros.|
|8||Thank You For Your Service||2,207,855||3,817,700||-42.2||2,083||2||1,060||7,302,585||Universal|
|9||Only The Brave||1,920,075||3,502,095||-45.2||2,073||3||926||15,300,542||Sony|
|10||Let There Be Light||1,697,448||1,729,535||-1.9||642||2||2,644||4,089,804||Atlas|
|12||Victoria & Abdul||1,206,935||1,641,515||-26.5||796||7||1,516||19,861,654||Focus|
|16||Kingsman The Golden Circle||818,414||1,625,354||-49.6||802||7||1,020||98,682,466||Fox|
|18||The LEGO Ninjago Movie||793,007||1,275,301||-37.8||835||7||950||57,511,830||Warner Bros.|
|19||The Florida Project||633,735||522,498||21.3||189||5||3,353||2,996,678||A24|
|20||My Little Pony||602,945||1,027,701||-41.3||785||5||768||20,861,496||Lionsgate|
|Top 5||$ 153,797,517||$ 41,792,568||268.0|
|Top 20 vs. 2016||174,391,916||187,862,298||-7.2|
This column is updated three times each week: Thursday (upcoming weekend's summary), Sunday (post-weekend analysis with estimates), and Monday night (actuals). Opinions expressed in this column are those solely of the author.
Last Updated: November 8, 2017 at 2:30PM ET
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