Saturday Update


Fox rocked the box office on Friday with an explosive launch for the highly anticipated animated comedy The Simpsons Movie which beat all expectations to open to an estimated $29.4M on Friday, its first day of release. That put Comic Book Guy, Disco Stu, and the rest of Springfield's finest at the top of the list of this year's biggest non-sequel opening days. March's Spartan blockbuster 300 bowed to $28.1M on a Friday while Transformers opened to $27.9M on a Tuesday earlier this month. With a massive built-in fan base, The Simpsons Movie should see its Friday account for a large share of the final weekend tally so a three-day gross of $70-75M seems possible.

Catherine Zeta-Jones, Aaron Eckhart, and Abigail Breslin cooked up an estimated $4M opening day for their new film No Reservations. The Warner Bros. title should gross $11-12M for the weekend.

Lindsay Lohan's new horror film I Know Who Killed Me bowed to an estimated $1.3M for Sony and looks to find its way to $3-4M for the weekend. Fellow freshman Who's Your Caddy grossed just under $1M on Friday according to estimates and will make $2-3M for the three-day period for MGM.

Among holdovers, Friday-to-Friday declines were 51% for I Now Pronounce You Chuck and Larry, 52% for Harry Potter and the Order of the Phoenix, and 53% for Hairspray.

For a NEW review of The Simpsons Movie visit The Chief Report.

Be sure to check back on Sunday for a complete wrapup of the weekend box office.


Last Updated: July 28, 2007 at 11:45AM ET

Written by Gitesh Pandya