Weekend Box Office (June 28 - 30, 2002)
THIS WEEKEND Adam Sandler began what should be a brief five-day stint at number one with the top spot debut of his latest comedy Mr. Deeds which grossed $37.2M in its first weekend of release, according to final studio figures. Going to town in 3,231 theaters, the Sony release averaged a strong $11,502 per location. Teens and young adults, who have not been specifically targeted by the recent string of kidpics and action thrillers, were the core audience for Mr. Deeds.
Long-term strength looks questionable though as the PG-13 film witnessed a disturbing 9% slide in ticket sales on Saturday. Plus with the studio's own event pic Men in Black II slated for a Wednesday launch ahead of the long Fourth of July holiday weekend, Deeds could fade fast in the weeks ahead. For Sandler, the Deeds debut more than doubled the $16.1M opening of his last feature Little Nicky and came close to the $39.4M bow of 1998's The Waterboy and the $41.5M launch of 1999's Big Daddy. Critics slammed Mr. Deeds but audiences had a good time nonetheless as moviegoers polled by CinemaScore.com gave the laugher a A- grade.
Steven Spielberg's futuristic cop thriller Minority Report slid to second place and took in $21.6M in its sophomore frame. The Tom Cruise vehicle dropped 40% (good for a sci-fi flick) and has collected $73.4M in ten days. Look for the $102M Fox/DreamWorks co-venture to find its way to $140-150M.
In third was the Disney animated comedy Lilo & Stitch which grossed $21.5M in its second weekend. Dropping a moderate 39%, the PG-rated film pushed its ten-day cume to an impressive $77.1M. Lilo, with its $80M pricetag, could find its way to $150-160M.
Scooby Doo fell by half and barked up another $12.4M pushing the total for the Warner Bros. kidpic to $124M. Universal's The Bourne Identity dropped only 26% to $11.2M in its third frame while the Paramount actioner The Sum of All Fears slid 37% to $4.9M. Totals for the Good Will Hunting boys stand at $72.9M and $105.4M respectively.
Paramount's latest attempt at transforming a Nickelodeon cartoon series into a hit feature franchise misfired as Hey Arnold! The Movie opened to just $5.7M giving it a sixth-place bow. Playing in 2,527 theaters, the PG-rated toon averaged a disappointing $2,258 per theater. With kids lining up for Lilo & Stitch and Scooby Doo, there seemed to be only a small slice of the family audience pie left for Arnold. Paramount stated that the film cost less than $5M to produce and will perform better on home video. Previous offerings from the studio based on popular Nickelodeon shows include 1998's The Rugrats Movie which debuted with $27.3M and last winter's Jimmy Neutron: Boy Genius which bowed to $13.8M.
Easing 33% to $4.1M was Divine Secrets of the Ya-Ya Sisterhood which has banked $55.4M to date. Star Wars Episode II took in $3.7M, off only 29%, pushing its blockbuster cume to $286.3M. Rounding out the top ten was the MGM war flick Windtalkers which tumbled another 47% to $3.5M leaving the Nicolas Cage pic with $33.2M in 17 days.
Two pics left the top ten over the weekend. In its ninth spin, the megablockbuster Spider-Man dipped 31% to $3.1M boosting the Sony release's haul to a towering $395.9M. The final cume for the $125M pic should reach the vicinity of $405M which makes it the fifth largest-grossing domestic blockbuster of all time.
The basketball comedy Juwanna Mann fouled out dropping 52% in its second weekend to $2.6M for a ten-day score of $10.1M. The Warner Bros. release should end its run with $14-16M.
The top ten films grossed $125.6M which was up 10% from last year when A.I. opened at number one with $29.4M; and up a scant 3% from 2000 when The Perfect Storm debuted in the top spot with $41.3M.
Compared to projections, Mr. Deeds opened a little stronger than my $33M forecast while Hey Arnold! debuted well below my $15M prediction.
Take this week's NEW Reader Survey on Men in Black II. In last week's survey, readers were asked whether Mr. Deeds would open bigger than Big Daddy's $41.5M. Of 4,400 responses, 37% said Yes while 63% correctly thought No.
For a review of Lilo & Stitch visit The Chief Report.
Be sure to check back on Wednesday for a complete summary, including projections, for next weekend's holiday frame when MIB2, The Powerpuff Girls, and Like Mike all open for the Independence Day holiday weekend.
Marketplace: Shop for videos, DVDs, music, books, and posters at discounted prices using search engines
|#||Title||Jun 28 - 30||Jun 21 - 23||% Chg.||Theaters||Weeks||AVG||Cumulative||Distributor|
|1||Mr. Deeds||$ 37,162,787||3,231||1||$ 11,502||$ 37,162,787||Sony|
|3||Lilo & Stitch||21,515,886||35,260,212||-39.0||3,222||2||6,678||77,086,002||Buena Vista|
|4||Scooby Doo||12,362,423||24,476,416||-49.5||3,447||3||3,586||123,950,021||Warner Bros.|
|5||The Bourne Identity||11,197,915||15,078,315||-25.7||2,663||3||4,205||72,902,425||Universal|
|6||Hey Arnold! The Movie||5,706,332||2,527||1||2,258||5,706,332||Paramount|
|7||The Sum of All Fears||4,858,184||7,764,295||-37.4||2,486||5||1,954||105,370,399||Paramount|
|8||Divine Secrets of the Ya-Ya Sisterhood||4,051,483||6,028,457||-32.8||2,167||4||1,870||55,388,642||Warner Bros.|
|9||Star Wars Episode II||3,668,293||5,151,029||-28.8||1,801||7||2,037||286,253,833||Fox|
|12||Juwanna Mann||2,608,576||5,474,270||-52.3||1,325||2||1,969||10,115,907||Warner Bros.|
|13||My Big Fat Greek Wedding||2,002,184||1,776,990||12.7||493||10||4,061||19,340,988||IFC Films|
|15||About A Boy||939,770||1,210,015||-22.3||696||7||1,350||38,912,870||Universal|
|17||Spirit: Stallion of the Cimarron||752,185||1,995,439||-62.3||1,079||6||697||70,374,398||DreamWorks|
|18||Bad Company||751,414||2,127,963||-64.7||825||4||911||28,302,210||Buena Vista|
|20||The Importance of Being Earnest||469,265||527,454||-11.0||208||6||2,256||4,955,116||Miramax|
|Top 5||$ 103,829,423||$ 118,256,363||-12.2|
|Top 20 vs. 2001||138,813,925||123,786,748||12.1|
This column is updated three times each week : Thursday (upcoming weekend's summary), Sunday (post-weekend analysis with estimates), and Monday night (actuals). Data source : Exhibitor Relations, EDI. Opinions expressed in this column are those solely of the author.
Last Updated : July 2, 2002 at 9:45AM EDT