Saturday Update
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Universal and Marvel got off to a rock solid start with
their new comic book flick The Incredible Hulk
which debuted to an estimated $21M on Friday in its first day of release.
The Edward Norton pic did not live up to the $24.9M opening day tally of
2003's Eric Bana-starrer The Hulk,
however the new reboot was never expected to reach that level. For the
weekend, The Incredible Hulk should
top the charts with a $53-57M premiere weekend giving Universal its biggest
debut in ten months.
M. Night Shyamalan's new eco-thriller The Happening bowed better than expected with an estimated $13M on Friday the 13th. That was well above the $6.9M first-day gross of his last film Lady in the Water in July 2006 but behind the $20.8M opening Friday of his previous effort The Village from July 2004. Horror pictures opening on a Friday the 13th typically attract an extraordinarily large share of their weekend business on the first day such as 2004's Alien vs. Predator with 45% and 2006's The Grudge 2 with 48%. The Happening could perform in a similar way and reach $28-31M over the Friday-to-Sunday period. Among holdovers, Friday-to-Friday declines were 50% for Kung Fu Panda and 63% for You Don't Mess With the Zohan. For a NEW review of The Incredible Hulk visit The Chief Report. Be sure to check back on Sunday for a complete weekend box office report. |
Last Updated: June 14, 2008 at 2:00PM ET
Written by Gitesh Pandya