Weekend Box Office (May 21 - 23, 2004)
by Gitesh Pandya
THIS WEEKEND Green ruled the box office as DreamWorks' not-so-jolly ogre film Shrek 2 pulled in record amounts of cash with a jaw-dropping $108M opening over the Friday-to-Sunday period, according to final studio figures. That makes it the second largest bow in history trailing only Spider-Man which took in $114.8M over its three-day opening weeknd. Since its Wednesday launch, Shrek 2 has managed to collect an astounding $128.9M over five days.
The tentpole sequel set a new benchmark for ultrawide releases playing in a staggering 4,163 theaters this weekend. No film has ever broken the 4,000-theater threshold during its opening or subsequent weeks. Arriving early on in the summer allowed the studio to secure the widest distribution possible and set the bar sky high for high-profile summer megahits to come like Harry Potter and the Prisoner of Azkaban arriving June 4, and Spider-Man 2 swinging into multiplexes on June 30.
Shrek 2 easily set the record for debuts for animated films beating the $70.3M of Finding Nemo from just one year ago. Reuniting Mike Myers, Eddie Murphy, and Cameron Diaz, plus having glowing reviews across the board, was all that the public needed in order to line up for tickets this weekend. Family audiences made up 60% of the crowd meaning the film played broadly to teens and adults too. With the Memorial Day holiday weekend coming up, and children getting out of school soon, Shrek 2 should easily be able to blast through the $300M mark domestically.
Last weekend's mighty champion Troy, starring Brad Pitt and Orlando Bloom, dropped 49% to $23.9M in its second weekend pushing its ten-day tally to $85.9M. Produced for $175M, the R-rated adventure looks to conquer $140-150M domestically and much more overseas.
Universal's monster saga Van Helsing dropped 49% in its third weekend and scared up $10.5M. After 17 days, the $160M-budgeted Stephen Sommers thriller has taken in $100.5M and is on its way to a final domestic haul of around $125M.
The high school comedy Mean Girls slipped 32% to fourth place with $6.9M lifting the cume to $64.7M. Fox's Man on Fire grossed $3.6M, off only 28%, and watched its total rise to $69.4M. In its second weekend, the Jamie Foxx comedy Breakin' All The Rules fell 44% to $2.8M for a ten-day tally of just $9M.
Sony stablemate 13 Going on 30 fell 39% to $2.5M taking seventh place and saw its sum climb to $52.1M. Plunging 66%, the Olsen twins comedy New York Minute collected $1.3M for a $12.6M cume. Quentin Tarantino's Kill Bill Vol.2 slipped 34% to $1.1M and boosted its tally to $62.7M.
Entering the top ten for the first time in the ten spot was indie sensation Super Size Me with $973,644 from 148 theaters for a solid $6,578 average. Distributed by Roadside Attractions and Samuel Goldwyn, the fast food documentary has grossed $2.9M from limited release and has an appetizing future ahead of it.
Opening in limited release, the all-star Bollywood action-drama Yuva opened with $210,000 from 30 theaters for a solid $7,000 average. The Mani Ratnam-directed film was released by Net Effect Media.
The top ten films grossed $161.8M which was up 12% from last year when Bruce Almighty opened at number one with $68M; and up 7.5% from 2002 when Star Wars Episode II stayed on top with $47.9M.
Compared to projections, Shrek 2 exceeded my $100M five-day forecast.
For reviews of Harry Potter and the Prisoner of Azkaban, Shrek 2 and its soundtrack, and Yuva visit The Chief Report.
Be sure to check back on Thursday for a complete summary, including projections, for next weekend when The Day After Tomorrow and Raising Helen both open.
Marketplace: Shop for videos, DVDs, music, books, and posters at discounted prices using search engines
|#||Title||May 21 - 23||May 14 - 16||% Chg.||Theaters||Weeks||AVG||Cumulative||Distributor|
|1||Shrek 2||$ 108,037,878||4,163||1||$ 25,952||$ 128,983,060||DreamWorks|
|5||Man on Fire||3,680,522||5,101,128||-27.8||2,104||5||1,749||69,461,524||Fox|
|6||Breakin' All the Rules||2,845,368||5,088,577||-44.1||1,318||2||2,159||9,053,501||Sony|
|7||13 Going On 30||2,512,234||4,107,023||-38.8||2,028||5||1,239||52,080,216||Sony|
|8||New York Minute||1,302,152||3,814,307||-65.9||2,360||3||552||12,622,044||Warner Bros.|
|9||Kill Bill Vol.2||1,078,811||1,628,802||-33.8||854||6||1,263||62,711,658||Miramax|
|10||Super Size Me||973,644||759,182||28.2||148||3||6,579||2,941,709||Roadside / Goldwyn|
|11||Laws of Attraction||924,734||2,009,380||-54.0||1,010||4||916||16,849,742||New Line|
|13||A Day Without A Mexican||554,434||619,976||-10.6||103||2||5,383||1,400,441||Televisa Cine|
|16||NASCAR 3D: The IMAX Experience||338,406||400,032||-15.4||72||11||4,700||11,602,237||Warner Bros.|
|18||Johnson Family Vacation||303,175||617,226||-50.9||394||7||769||30,056,597||Fox Searchlight|
|19||The Passion of the Christ||271,424||500,606||-45.8||715||13||380||369,336,919||NewMarket|
|20||50 First Dates||231,731||53,337||334.5||237||15||978||119,861,977||Sony|
|Top 5||$ 153,113,012||$ 87,965,398||74.1|
|Top 20 vs. 2003||166,171,405||150,063,776||10.7|
This column is updated three times each week: Thursday (upcoming weekend's summary), Sunday (post-weekend analysis with estimates), and Monday night (actuals). Data source: Exhibitor Relations, EDI. Opinions expressed in this column are those solely of the author.
Last Updated : May 24, 2004 at 10:00PM EST
Gitesh Pandya can be seen each Friday on "The Biz" airing at 12:30pm and 9:30pm ET on CNNfn.