Weekend Box Office (May 14 - 16, 2010)
by Sujit Chawla
THIS WEEKEND In a battle of dueling heroes, the man in the suit of iron defeated the English archer as Iron Man 2 held on in its second frame to take down Russell Crowe's Robin Hood, although Robin Hood did open at #1 internationally this weekend.
Falling 59% from its blockbuster opening, Paramount's Iron Man 2 collected $52M this weekend bringing its cume to $211.2M, according to final studio figures. The second weekend was only $1M ahead of the original Iron Man which fell 48% from its opening weekend to $51.2M. Sequels are generally front-loaded so this second weekend fall was expected. With strong mid-week grosses, the weekend drops should start to level out over the next few weeks. After its first two weeks, Iron Man had grossed $177.8M on its way to a final total of $318.4M. If Iron Man 2 plays out in the same manner, it could end up with a final gross in the $350M range, which, while spectacular, would still be on the low end of pre-summer expectations.
Opening in second place with an estimated $36.1M was Robin Hood, the latest collaboration from Russell Crowe and Ridley Scott. This origin story of the famed 'steal from the rich, give to the poor' folk hero had a per screen average of $10,295 which was a little less than the Oscar-winning Gladiator had a little over 10 years ago. That movie opened with a nearly identical $34.8M on its way to a final gross $187.7M, and of course a bunch of Academy Awards. Don't expect Robin Hood to fare the same, at least in North America. Exit polls had the audience at 56% male and 63% at 30 years or older, with a CinemaScore grade of only a B-, meaning there will be rocky roads ahead. Internationally however, it was a different story as Robin Hood opened with $74M from 56 territories, making it the second biggest international opening for distributor Universal, behind only King Kong. That puts the total global opening at $110M. And just for the sake of fun, Kevin Costner's Robin Hood: Prince of Thieves opened in the summer of 1991 to $25.6M and a per screen average of $10,817 on its way to a $165.5M total. It could be a little embarassing to Crowe/Scott if their Robin Hood can't hit the same heights as Kevin Costner did nearly 20 years ago.
Also debuting this weekend was the romance Letters to Juliet which grossed $13.5M from 2,968 theaters, for a per screen average of $4,562. Starring Amanda Seyfried and Vanessa Redgrave, the Summit release, as one might expect, played 81% female with 63% of the audience being over 25. The film was a good counter product to the male-heavy action films and had a very strong CinemaScore of A- meaning good word of mouth could help propel this film to a strong finish.
The last of the three major films opening this weekend was the Queen Latifah starrer Just Wright. The romantic-comedy, which centers around a professional basketball player coming back from injury, opened with $8.3M and a per screen average of $4,525. The opening was decent, but not great, and should find a bigger audience on DVD for Fox Searchlight.
Landing in the top five again in its eight weekend of release was DreamWorks' How To Train Your Dragon which fell only 25% to $5M lifting the animation sensation to $207.6M. Falling 49% and landing in sixth place was Freddy Krueger and A Nightmare on Elm Street which slashed up $4.7M this weekend, bringing its cume to $56.1M.
The comedy pairing of Steve Carell and Tina Fey once again held on strongly, dropping only 30% from last weekend with Date Night, which grossed $3.8M bringing its total to $86.5M. Fellow romantic-comedy The Back-Up Plan hasn't fared nearly as well, falling this weekend by 53% to $2.4M, bringing its disappointing cume to $34.1M.
Rounding out the top 10 were two films with opposite trajectories. Furry Vengeance ended up in the 9th spot this week with $2.2M bringing its total to $15.1M, while Clash of the Titans took in $1.2M bringing its total to a robust $160.1M.
The top ten films grossed $129.3M which was up 1% from last year when Angels & Demons opened in the top spot with $46.2M; and up 4% from 2008 when The Chronicles of Narnia: Prince Caspian opened at number one with $55M.
Compared to projections, Robin Hood opened above Gitesh's $27M forecast while Letters to Juliet and Just Wright debuted close to his $15M and $9M predictions.
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For reviews of Robin Hood and Iron Man 2 visit The Chief Report.
Be sure to check back on Thursday for a complete summary, including projections, for next weekend when Shrek Forever After and MacGruber open.
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|#||Title||May 14 - 16||May 7 - 9||% Chg.||Theaters||Weeks||AVG||Cumulative||Distributor|
|1||Iron Man 2||$ 52,041,005||$ 128,122,480||-59.4||4,390||2||$ 11,854||$ 211,200,876||Paramount|
|3||Letters to Juliet||13,540,486||2,968||1||4,562||13,540,486||Summit|
|4||Just Wright||8,284,989||1,831||1||4,525||8,284,989||Fox Searchlight|
|5||How To Train Your Dragon||5,003,536||6,680,374||-25.1||2,620||8||1,910||207,647,696||Paramount|
|6||A Nightmare on Elm Street||4,657,190||9,119,389||-48.9||3,075||3||1,515||56,066,595||Warner Bros.|
|8||The Back-up Plan||2,387,480||5,033,471||-52.6||2,497||4||956||34,124,782||CBS|
|10||Clash of the Titans||1,231,396||2,503,251||-50.8||1,300||7||947||160,127,747||Warner Bros.|
|11||Death at a Funeral||1,138,148||2,308,743||-50.7||1,062||5||1,072||40,495,964||Sony|
|14||The Last Song||544,414||1,173,148||-53.6||802||7||679||61,240,388||Buena Vista|
|16||The Losers||458,406||1,847,290||-75.2||701||4||654||22,760,516||Warner Bros.|
|17||City Island||442,158||609,264||-27.4||253||9||1,748||3,608,560||Anchor Bay|
|18||Alice in Wonderland||440,202||712,721||-38.2||403||11||1,092||331,533,915||Buena Vista|
|19||Diary of a Wimpy Kid||386,876||449,913||-14.0||468||9||827||61,978,694||Fox|
|20||The Secret in Their Eyes||368,338||384,191||-4.1||103||5||3,576||2,092,199||Sony Classics|
|Top 5||$ 114,933,401||$ 154,403,971||-25.6|
|Top 20 vs. 2009||135,341,305||134,632,921||0.5|
This column is updated three times each week: Thursday (upcoming weekend's summary), Sunday (post-weekend analysis with estimates), and Monday night (actuals). Opinions expressed in this column are those solely of the author.
Last Updated: May 17, 2010 at 7:00PM ET
Watch Gitesh Pandya's weekly box office preview on CNN International airing live each Thursday at 7:40pm ET.