Weekend Box Office (May 12 - 14, 2017)
by Sujit Chawla
THIS WEEKEND Happy Mother's Day to all Moms out there, past present and future! Two new major new releases disappointed while there were a couple of surprises near the bottom of the top 10.
The rag-tag team of misfits lead the box office for a second straight weekend as Guardians of the Galaxy Vol. 2 slipped a reasonable 57% from last weekend to an estimated $63M, bringing its total to $246M after 10 days. By comparison, the original fell 55% in its second weekend so even though sequels tend to front load their grosses, Guardians 2 seems to be holding on better than most. After 10 days the original was at $176M and ended its run at $333M. Following roughly the same trajectory, and realizing the box office at the beginning of the summer is more competitive than at the end of the summer, Guardians 2 could end at around $375-400M.
Second place belonged to the leading ladies of Snatched. The R-rated comedy starring Amy Schumer and Goldie Hawn opened to a so-so $17.5M, according to estimates, from 3,501 theaters for a per screen average of $4,999. Critics were not kind as it currently sits at 36% positive on Rotten Tomatoes. Audiences didn't seem too pleased either as it got a B CinemaScore. It doesn't appear the counterprogramming to the male dominated summer blockbusters worked in this case. However, with a production budget around $40M, it will likely make back its money unlike...
King Arthur: Legend of the Sword which tanked this weekend grossing only an estimated $14.7M from 3,702 theaters for a per screen average of $3,971. Its production budget was in the $175M vicinity and while a lot of films these days make up their money overseas, King Arthur is dying there too as it opened to $29M from 51 markets this weekend. Critics liked this one even less as it stands at 28% positive on Rotten Tomatoes, yet audiences liked it a bit more as it got a B+ CinemaScore. Still, this one is in the running for biggest bomb of the year and it's only the second week of May.
Holdovers, all with relatively small drops, took the next four places on the charts. Landing in fourth place was the multicultural crew of The Fate of the Furious which took in an estimated $5.3M in its fifth go around, bringing its cume up to $215M. In fifth place was The Boss Baby which added an estimated $4.6M to its coffers, bringing its total up to $162M after seven weeks. 2017s reigning champ fell to sixth place this weekend as Beauty and the Beast added another $3.86M, according to estimates, to its gargantuan total, bringing its cume up to $493M after nine weeks. Does it have enough left in the tank to become only the eighth film to hit the magical $500M mark? I'm gonna say yes. And in seventh place was How to be a Latin Lover which took in an estimated $3.75M bringing its total up to $26M after three weeks.
There was s surprise entry in the top 10 as the unheralded Lowriders ended in eighth place this weekend with an estimated $2.4M from only 295 theaters for a per screen average of $8,810, second best in the top 10. A PG-13 drama about lowrider car culture with virtually no stars managed to do some pretty good business. Ninth place belonged to the disappointing thriller The Circle which added an estimated $1.7M to its bank, bringing the total up to only $18.9M... which is virtually the same total as the final film in the top 10, the biggest Bollywood hit of all time, Baahubali 2: The Conclusion which made $1.5M from only 375 theaters this weekend, bringing its total to $18.93M. If I told you a few weeks ago that a Bollywood film that had a 167 minute running time and never play in more than 425 theaters would outgross a film starring Tom Hanks and Emma Watson, would you have believed me? Also, I never would have said it because I never would have imagined it happening.
The top ten films grossed an estimated $118M which was down 3.7% from last year when Captain America: Civil War remained at number one with $72.6M; and down 32.5% from 2015 when the ladies of Pitch Perfect 2 opened in the top spot with $69.2M.
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Compared to projections, King Arthur opened a little below Gitesh's $19M forecast while Snatched opened just about on target with his $16M prediction.
Be sure to check back on Thursday for a complete summary, including projections, for next weekend when Alien: Covenant, Diary of a Wimpy Kid: The Long Haul and Everything, Everything all open.
This column is updated three times each week: Thursday (upcoming weekend's summary), Sunday (post-weekend analysis with estimates), and Monday night (actuals). Opinions expressed in this column are those solely of the author.
Last Updated: May 14, 2017 at 7:15PM ET
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