Weekend Box Office (May 10 - 12, 2019)
THIS WEEKEND Despite a new franchise hit entering the marketplace, Avengers: Endgame still held the number one spot for a third consecutive weekend collecting an estimated $63.1M. The 57% drop in the third round was higher than the 46% that Infinity War saw a year ago in its third session, however that one faced no new direct competitors.
Endgame managed to smash the $700M domestic mark on Saturday reaching $723.5M through Sunday climbing up to number three on the all-time domestic list surpassing Infinity War and Black Panther. A final domestic take of about $850M seems likely. The international marketplace delivered another $102.3M pushing the offshore tally to $1.76 billion and the worldwide haul to a stunning $2.49 billion.
Warner Bros. enjoyed a summer hit with the launch of its well-liked video game adaptation Pokemon Detective Pikachu which opened to an estimated $58M from 4,202 theaters for a strong $13,803 average. The PG-rated film earned good reviews and audience feedback has been terrific with a nice A- grade from CinemaScore.
Sharing space with a Marvel juggernaut has become a near-impossible task but Pikachu held its own and found its audience. Good word of mouth should help in the weeks ahead too. Overseas markets debuted to a stellar $103M led by China's $40.8M putting the worldwide cume including earlier play at an impressive $170.4M.
Panned by critics, the Rebel Wilson-Anne Hathaway comedy The Hustle managed a third place opening with an estimated $13.5M. Averaging a moderate $4,501 from 3,007 sites, the PG-13 pic from United Artists played to a more female audience.
Sony's thriller The Intruder grossed an estimated $6.6M, down only 39%, for a total of $21M. The Theron-Rogen comedy Long Shot fell just 37% in its second weekend to an estimated $6.1M giving Lionsgate $19.7M overall.
Diane Keaton's new ensemble comedy Poms was programmed into Mother's Day weekend but played only to a portion of its target audience debuting to an estimated $5.1M. The STX release averaged a soft $1,855 from 2,750 locations and earned weak reviews. Toon Uglydolls saw a 54% decline to an estimated $4M putting STX at only $14.3M.
Fox's Breakthrough followed with an estimated $2.5M, dropping 37%, and lifting the sum to $37.1M. The period drama Tolkien debuted to an estimated $2.2M from 1,495 locations and averaged only $1,440 per theater. Reviews were mixed.
Marvel juggernaut Captain Marvel spent its tenth weekend in the top ten sitting at number ten grossing an estimated $1.8M, down 58%, giving Disney a new total of $423.8M.
The top ten films grossed an estimated $162.8M which was up 29% from last year when Avengers: Infinity War stayed at number one with $62.1M; and up 31% from 2017 when Guardians of the Galaxy Vol. 2 remained on top with $65.3M.
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This column is updated three times each week: Thursday (upcoming weekend's summary), Sunday (post-weekend analysis with estimates), and Monday night (actuals). Opinions expressed in this column are those solely of the author.
Last Updated: May 12, 2019 at 12:00PM ET
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