Weekend Box Office (March 11 - 13, 2016)
THIS WEEKEND For a second straight frame, Disney's latest animation sensation Zootopia led the North American box office and showed the kind of strength that indicates a long spring run ahead. The PG-rated toon grossed $51.3M this weekend, according to final studio figures, dropping only 32% lifting the cume to a stellar $144M. Zootopia is only the third March film in history to reach $50M on its second weekend joining The Hunger Games and Alice in Wonderland which both were coming off of opening weekends that were well over $100M.
Compared to other March toons, Zootopia's decline was much better than the 45-50% range that other films like Home, The Lorax, and Horton Hears a Who fell into. Parents and kids alike are loving the animal-filled film and word-of-mouth has been sparkling. A final domestic haul of $260M+ seems likely.
The international run has also been red hot. China has been a stand-out performer with the sophomore frame more than doubling the opening weekend with $56.5M pushing the local cume to a stunning $109M in ten days beating all past Disney and Pixar toons there. Zootopia grossed $83.1M from 45 markets pushing the offshore total to $288.7M and the global gross to $432M. China will continue to sizzle and several major territories are still to open including Australia, Brazil, the U.K., and Disney-loving Japan. With Easter school holidays coming soon around the world, the global tally for Zootopia should be able to reach an eye-popping $900M or more.
Paramount enjoyed a nice launch for its sci-fi thriller 10 Cloverfield Lane which debuted to $24.7M this weekend in the number two spot. The PG-13 film averaged a sturdy $7,292 from 3,391 locations. $3.1M, or 12% of the gross, came from IMAX screens. Those large format venues will get busy very fast with the arrival this Thursday night of The Divergent Series: Allegiant followed a week later by the highly-anticipated Batman v Superman: Dawn of Justice which opens day and date in China and features special scenes shot with IMAX cameras.
As a franchise film, 10 Cloverfield Lane did not match up to the $40.1M bow of 2008's Cloverfield which entered the marketplace with a mysterious marketing campaign that ignited fan interest. It delivered the biggest January opening of all-time then. Lane attracted terrific reviews from film critics which helped drive in audiences this weekend. But paying crowds felt differently as evidenced by the lackluster B- CinemaScore grade. Still, with a budget under $20M this will be a profitable project regardless of how international numbers fare. Studio data showed the opening day audience to be 60% male and 68% over 25.
Deadpool fared well in its fifth weekend taking in $10.9M, off 35%, pushing Fox up to $328.2M in North America. Hitting $350M seems likely which would triple the final gross of Green Lantern, the last super hero film anchored by Ryan Reynolds. Overseas, Deadpool saw its total zoom to $380M giving the naughty comic book character $708M worldwide which sets the bar high for Batman v Superman which opens in less than two weeks.
More R-rated action followed with London Has Fallen which fell a reasonable 50% in its sophomore round to $10.8M. Focus has banked $39M to date and should finish with around $60M. The Gerard Butler sequel is currently running 29% behind the pace of 2013's Olympus Has Fallen which also opened in March. Following a soft bow, the Tina Fey comedy Whiskey Tango Foxtrot held well in its second weekend dropping 37% to $4.7M. With $14.6M overall, Paramount looks to reach $25-30M.
Three new releases followed with $3-5M openings. The relationship film The Perfect Match debuted to respectable results in moderate national release with $4.3M from 925 locations for a $4,642 average. The R-rated pic starring Terrence Jenkins, Paula Patton, and Donald Faison earned mixed reviews.
Faith-based audiences had little interest in the new drama The Young Messiah which opened poorly in seventh place with $3.3M. Averaging a weak $1,871 from 1,761 locations, the PG-13 entry suffered a sharp fall on Saturday and faces a difficult road ahead.
Sacha Baron Cohen hit a new career low with his latest raunchy comedy The Brothers Grimsby which was met with a pitiful opening weekend grossing $3.3M from 2,235 theaters for a horrific $1,458 average. The R-rated pic was utterly ignored by U.S. audiences and the three-day figure did not even beat the $4.2M Wednesday opening day of 2012's The Dictator. That film had the actor's worst opening ever as a lead with $17.4M over the Friday-to-Sunday session in May of that year. Reviews were bad for Grimsby, but the CinemaScore was a decent B+. Its final domestic gross is likely to be a miserable $8M.
Dropping 51% in its third fight was the big-budget adventure Gods of Egypt with $2.5M pushing the domestic cume for Lionsgate to $27.4M. China opened with a strong $20M this weekend pushing the international haul to $80.5M and the global tally to $108M with domestic accounting for only one quarter of that gross. Sony's Risen fell 42% to $2.3M for a new total of $32.4M.
The top ten films grossed $118.2M which was up 2% from last year when Cinderella opened at number one with $67.9M; and up 19% from 2014 when Mr. Peabody & Sherman stayed in the top spot with $21.8M.
Compared to projections, 10 Cloverfield Lane and The Perfect Match opened close to my respective forecasts of $23M and $5M. The Young Messiah and The Brothers Grimsby debuted below my predictions of $7M and $8M.
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Watch the NEW trailer for Captain America: Civil War.
Be sure to check back on Thursday for a complete summary, including projections, for next weekend when Allegiant and Miracles from Heaven open.
|#||Title||Mar 11 - 13||Mar 4 - 6||% Chg.||Theaters||Weeks||AVG||Cumulative||Distributor|
|1||Zootopia||$ 51,339,887||$ 75,063,401||-31.6||3,827||2||$ 13,415||$ 143,955,013||Disney|
|2||10 Cloverfield Lane||24,727,437||3,391||1||7,292||24,727,437||Paramount|
|4||London Has Fallen||10,836,078||21,635,601||-49.9||3,492||2||3,103||39,018,130||Focus|
|5||Whiskey Tango Foxtrot||4,665,013||7,443,007||-37.3||2,413||2||1,933||14,636,916||Paramount|
|6||The Perfect Match||4,294,232||925||1||4,642||4,294,232||Lionsgate|
|7||The Young Messiah||3,294,876||1,761||1||1,871||3,294,876||Focus|
|8||The Brothers Grimsby||3,258,327||2,235||1||1,458||3,258,327||Sony|
|9||Gods of Egypt||2,546,473||5,198,091||-51.0||2,306||3||1,104||27,359,362||Lionsgate|
|12||Kung Fu Panda 3||1,707,494||3,572,683||-52.2||1,650||7||1,035||136,465,362||Fox|
|13||Eddie the Eagle||1,571,915||3,128,815||-49.8||1,568||3||1,002||13,489,719||Fox|
|14||Star Wars: The Force Awakens||1,297,752||1,864,704||-30.4||760||13||1,708||930,757,012||Disney|
|17||How To Be Single||924,034||2,117,076||-56.4||767||5||1,205||45,108,811||Warner Bros.|
|19||The Other Side of the Door||689,577||1,211,210||-43.1||585||2||1,179||2,300,357||Fox|
|20||The Lady in the Van||573,241||717,445||-20.1||363||9||1,579||8,058,191||Sony Classics|
|Top 5||$ 102,510,719||$ 126,066,029||-18.7|
|Top 10 vs. 2015||129,675,000||127,395,041||1.8|
This column is updated three times each week: Thursday (upcoming weekend's summary), Sunday (post-weekend analysis with estimates), and Monday night (actuals). Opinions expressed in this column are those solely of the author.
Last Updated: March 13, 2016 at 2:50PM ET
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